What did Crayola ever do to him? Also what business is it of anyone else if he does burn crayons? Especially if the crayons are non-toxic...should be some colorful smoke. I do feel for the kids that want some crayons but might not get them because this guy burns a few boxes. It is back to school time you know, so in that regard it's very insensitive.
But still here in America we've allowed burning of all sorts of things - bras, books, flags...athletes foot.
In short...the whole thing is just childish.